Project+1+-+Research

Celebrity versus Typical Person
** Background ** Your first project is to examine the differences between a celebrity endorsement and a typical person endorsement. Two television commercials have been provided for you to review.
 * Celebrity Endorsement: Make Poverty History
 * Typical Person Endorsement: iinet

** Requirements ** After viewing each of the above commercials, blog your responses on each commercial, ensuring you answer the following key questions.
 * 1) Describe your thoughts on how effective the endorser was at communicating the message to the intended target audience.
 * 2) Outline what (if any) impact these commercials had on you as a viewer.
 * 3) Analyse if you feel the advertiser selected the right endorser for their campaign.