Project+4+-+Tourism+WA

**Background**
Your client Tourism WA, has requested an Endorser for their upcoming National advertising campaign. The aim of the campaign is to showcase Western Australia's vast experiences that it has on offer. Tourism WA is unsure whether to use a celebrity endorser or a typical person.

**Requirements**

 * 1) Provide an outline to Tourism WA on the positive / negatives of using a celebrity and a typical person endorser.
 * 2) Provide the following recommendations to Tourism WA
 * would a celebrity or typical person be more beneficial to the advertising campaign,
 * provide a clear explanation as why you have selected either a celebrity or a typical person
 * detail the personal traits/qualities that the endorser will have
 * and if you are recommending a celebrity please provide an example of who the celebrity endorser might be.

**Resources**
Tourism WA past campaign Experience Extraordinary.. The following video is a sample of the Experience Extraordinary campaign. media type="youtube" key="GHDNzW4hSmw" width="425" height="350"