Project+3+-+Tag+Heuer

Background
After several years of endorsing Tag Heuer swiss watches, Tiger Woods annouced in October 2011 that his contract had not be renewed. On the 7th March 2012, Tag Heuer annouced that Cameron Diaz as their new 'ambassador' for their new product Lady Link.

Task Requirements
Tag Heuer has requested Mindshare Advertising Agency to identify a new suitable male endorser for Tag Heuer's latest mens watch as a replacement for Tiger Woods.

Phase One, using a mind map such as Spiderscribe
 * 1) Identify and outline Tag Heuer brand attritbutes.
 * 2) Identify a suitable and celebrity endorser ensuring that the celebrity does not have any conflicting endorsements.

Phase Two, using Pages on your iPad or another wordprocessing package
 * 1) Provide a written recommendation to Tag Heuer on the celebrity endorser justifying your recommendation by reflecting on the above.