Project+2+-+Evaluation

**Endorsement Analysis**
** Requirements ** Using the internet, research and evaluate the following three celebrities, recording your findings on Spiderscribe.

Celebrity One: Beyonce' Celebrity Two: Tiger Woods Celebrity Three: Ashton Kutcher

As part of your evaluation you will need to address the following focus questions:
 * 1) ======Identify at least one product / service / charity that the celebrity currently endorses. ======
 * 2) ======What personal traits make this celebrity a good match to endorse this product / service / charity? ======
 * 3) ======Can you identify a potential product / service / charity that would suit the celebrity? ======
 * 4) ======As an Advertising Executive, are there any negative factors that you would need to consider before signing this celebrity to a product / service / charity? ======