Teachers+Resource

=**GROUP STATEMENT** = As teacher’s we understand that ICT is an important and integral part of creating a fun, exciting, engaging and best of all an interactive classroom. It’s not just a simple matter of standing at the front of a classroom and regurgitating ideas and thoughts into the minds of students, as teachers we must try to get the students to see how relevant and how useful our subjects are. Being of a technological age, we need to understand that without the use of technology we not only run the risk of becoming boring but in-fact redundant. So this project reminds us that while yes, we may have the knowledge of our subjects, but how do we use our creative side and our creative ICT resources to engage the class in their learning? It’s not just the internet and interactive whiteboards, but rather Webquests, online games, music, Wiki’s, YouTube and even Facebook can help students engage in learning. Our goal of this project is to create a useful teaching tool for us pre-service teachers to perhaps take into our future classrooms. Having our students participate without hesitation and being excited about their own learning is a dream we must pursue actively.

=**MIND MAP** = Click the below link to view our brainstorming for our Forward Planning Document and inturn our Integration Project.

Marketing Mix FPD

=**PROJECT PLAN** = 

=** FORWARD PLANNING DOCUMENT (FPD) ** = CPlease click on the below link to review our four lesson Forward Planning Document.

** [|FPD - ICT.doc] **

=** STATEMENT OF ICT USAGE ** = As teachers we believe that evidence based learning is very important! How else are we to learn without example? Instructions may be as clear as bright daylight but some of us need an example to learn from or to guide us through the first steps. Our topic is about marketing and for the lesson’s purpose – advertising. We want to emphasise to the students how much marketing and advertising has influenced what we buy and who from and as a result, we need to SHOW them evidence of these process and influences. For our Integration Project we are planning on using the following ICT's as a creative teaching strategy:


 * 1. Prezi.** To provide an overview of our lesson and to introduce the lesson objectives, we will use Prezi as an alternative to Power Point. We believe that Prezi provides a more stimulating and professional way to provide content knowledge to our students. We are The use of Prezi will help set the mood for our lesson
 * 2. Spiderscribe.** Spiderscribe is a great ICT tool for students to activiely participate in brainstorming, from the ease (and safe environment) of their own computer. We believe that Spiderscribe is easy for students to navigate and though they will be compling the mind mapping, we can have the basic level already formatted. Spiderscribe also allows for multiple users to be editing at the same time, which other ICT's such as WIkispace does not allow.
 * 3. Titan Pad.** Allows to students to quickly provide responses in a live situation and is very useful in promoting class participation.
 * 4. Poll Everywhere.** At the end of our project we will ask students to vote on a particular question, relating to the lesson objective. This is a great tool to gather instant feedback on the class thoughts. It is very easy to use and allows students to use their mobile phones during the class, which is not normally encouraged.

** STATEMENT OF EVIDENCE-BASED LEARNING ** Evidence Based Learning can be describe as a process of when students are involved in self discovery / gaining evidence of a particular outcome that has been set by the teacher (Kahn & O’Rourke, 2005) and it’s very important for students to have examples in their learning as either a stepping stone or just to give them a head start.

Marketing is a very subjective topic because the audience can perceive the materials different. This includes the use of celebrities in endorsements. By the use of different ICT’s we hope to show the students advertising strategies to engaged them in the decision making process that leads to the final campaign. The outcome of our integration project will provide the students with the knowledge that marketing is in fact about the target audiences’ opinions and how therefore best to promote your product

Ourintegration project “Endorsment in Advertising” will require students to


 * 1) engage with a series advertising strategies that will require analysis to determine the associated benefits
 * 2) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">will stimulate curiosity and encourage students to think using a different perspective
 * 3) <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">require the students to contribute their findings to the class

<span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">It is with these above mentioned characteristics that we believe our project is underpinned by Evidence Based Learning (Kahn and O’Rourke, 2005., p 2). =ASSESSMENT RUBRIC= =**REFERENCES**= Gruen Transfer [] iinet advert [] <span style="font-family: Arial,Helvetica,sans-serif; font-size: 90%;">Kahn, P., & O’Rourke, K.. (2005). Understanding Enquiry-Based Learning. Retrieved from [] Kotler et al. (2006). //Principles of Marketing, 3rd ed.// Frenchs Forest: Pearson EducationChapter 1 Page 2 – 15 Make Poverty History Advert [] Marketing Teacher []