Task

Overview
As the newest employee at Mindshare Advertising Agency it is your role to undertake four projects relating to Endorsement Advertising.

Your first two projects consist of researching and evaluating both celebrity and typical person endorsments. This is a key element to becoming a successful Advertising Executive where you will be able to advise your clients on the best solution for their upcoming advertising campaigns. After completing Projects 1 and 2, you are then required to prepare recommendations (or a pitch) to your new clients Tag Heuer and Tourism WA.

Using the navigation on the left, start at Project 1, once you have completed Project 1's requirements you may proceed onto Project 2 and so on. To complete these Projects, you will need to register with Spiderscribe.

To help you get you in the mood for Endorsement Advertising, please watch The Gruen Transfer panel discussion on what products the Dali Lama would be suited for as an endorser.

Best of luck!

‍Please select Project 1 for your first task!